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To email or not to email.... what do you prefer?


In a world where everyone is screaming for attention, there is still one platform that reigns superior. When I started my business, sending marketing emails to all my contacts looked like an enormous task, so I ended up procrastinating.


If you are anything like me, these are some of the challenges you might face.

  1. Do you tend to be inconsistent and not stick to it?

  2. Get the right frequency. Weekly? Bi-weekly? Or Monthly?

  3. Do you receive declining subscriber engagements?

  4. Does the right person receive your emails?

If you are not using email marketing already, then you SHOULD!


Email Marketing revolutionised the way we do business and interact with potential customers and current customers. One of the most effective marketing tools today was and still is email marketing.


Why is it important to use email marketing?

While some marketing trends come and go, email marketing remains the most powerful channel available. It is the best tool to reach out to your audience, talk to them where they are, to build an actual relationship with your customers and audience.

Why will email marketing help your business grow?


1. It reaches a larger audience.

Social Media pretty much took over the digital marketing arena and many believe that it is the only proper way to do marketing, however, your posts aren’t shared frequently which doesn’t make it as effective as one believes it is. When it comes to connecting with your prospects and customers, there’s no channel with a wider reach than email. But for it to work, you need to work to grow it.


2. Your message gets delivered.

90% of all emails are delivered to the intended recipient’s inbox, whereas only 2% of your Facebook fans see your posts in their news feed. Facebook limits the number of times your posts appear in the news feed in an attempt to drive brands towards their paid advertising options. There is a larger chance of your email message being read than on Facebook. Your email subscribers have explicitly told you that they want to hear from you when they signed up. Now it is up to you to deliver.


3. It drives conversions.

Emails are more likely to be seen and opened if it is industry related. This will in turn drive leads conversion to clients. You connect with your audience where they are, on their terms. If they open that email, read it or click, they WANT to know from you. This is in stark contrast with social media where you are forced to see content and if you stay too long it is counted as “viewed”.


4. Email has a higher Return On Investment (ROI)

Email marketing is the most effective marketing channel to drive ROI. Email marketing yields an average of 3.8000% ROI for businesses. This makes it one of the most cost-effective marketing tools.


5. Email is the most preferred communication channel used socially and professionally.

As with social media where people want to get in touch and up to date with friends and family, email is a much more professional medium and people expect to receive information about products and services through that channel.


6. Email is an open platform

Email is an open communications platform and both people can freely and easily communicate to one another without being influenced by algorithms.


7. Email Marketing is the long term plan.

Email has a long history of stability. The first promotional email campaign was sent in 1978 to a total of 400 people and email has been growing consistently since then. Building your email list is unlike building a social media following, it's a stable long-term investment that will pay off for many years to come.

If you are anything like me, you would rather spend your free time with your family, not wasting it on setting up email campaigns that take ages to set up.

I had to make a change in the email campaign software I was using and discovered FLODESK. It is a simple to use email management tool that is much more cost-effective and user-friendly and I would like to introduce it to you.

When you have a platform that makes the process enjoyable, you feel like it is an extension of what you do, not just another tedious task that needs to be completed.


Although new to the market as it was only developed and launched in the last quarter of 2019, it is already building momentum and many people are changing from MailChimp to FLODESK.


WHAT IS FLODESK?


FLODESK is a highly effective email marketing system used by small businesses to create stunning, unique, eye-catching marketing emails and to simplify email management. It is soft on the eye as it was developed with the female business owner in mind. FLODESK captures the customer data, making it easier for you to prepare and send emails to your contact list. Sending these emails can be as easy as posting on social media.


FLODESK has as much as 30 pre-formatted emails of which the font, colour, and content of layout blocks can be changed. With some added creativity, unique emails can be created. A good feature of FLODESK is that you can prepare all your emails for a month and then schedule them to be sent out automatically on the time and date you prefer it to be sent. You have more time to spend on more important things in life like running your business, spending time with the family, or just pursue a hobby.


FLODESK is so simple to use. It handles big tasks with only the click of a button. With the ease of apps such as FLODESK, the proverbial boxes of limited abilities have been banished. FLODESK has proven to be extremely user-friendly, understandable, and cost-effective. With some added creativity, the templates that FLODESK offers can be changed and personalised to perfection according to the unique needs of the concept you would like to get across.


Let's compare...


There are many email management systems out there. There are MailBlaze, MailerLite, and MailChimp, just to name a few. Which one is better? Everyone will have their own opinion of the mailing service provider they use.


Did you know, there are more than 3.9 billion daily email users across the globe. 46% of all email opens are from mobile devices of which 35% are business professionals. Source

Most email marketers use Mailchimp for their marketing needs. So, below I have complied pro's and con's for both, Mailchimp and FLODESK, and most assuredly some reasons why I went over too FLODESK.

Here are some comparisons.


MailChimp


Pro’s

1. Free up to 2 000 contacts

2. Advanced filtering and segmenting

3. Integrated with many apps and websites

4. On a paid account you can have multiple users

5. Have a mobile app.


Con’s

1. Pricing goes up as subscribers increases

2. Templates are basic and have Mailchimp branding

3. Complicated interface and features.

FLODESK


Pro’s

1. Fixed cost

2. Intuitive dashboard

3. Beautiful mobile-friendly templates

4. Amazing support

5. Easy integration onto any website

6. Save templates and brand colours

7. Add Instagram feed

8. Simple to use analytics

9. Easy to organize subscribers

10. Create automated sequences

11. Deliver multiple opt-in freebies easily

12. Run by woman


Con’s

1. Still in beta

2. Not many integrations yet

3. No A/B testing yet

BUT

- Are regularly adding new features

- Workarounds for integrations

Of the 10 000+ MailChimp subscribers that switched over to FLODESK, many have recorded a 46% growth in revenue. Since over 35% of websites worldwide, are built with WordPress, their plugin makes it easy to include some of the content on your website. While WordPress users can create the most beautiful websites using intricate coding, FLODESK can make the marketing campaign much easier, send equally beautiful, effective emails, much easier – even for the novice, someone who has never worked on FLODESK before, their drag-and-drop functions make the design process very simple. Source

WHAT ARE THE BENEFITS OF USING FLODESK?

  1. FLODESK has a very easy, beautiful email design.

  2. Ideal fonts and styles to meet the expectations of potential customers

  3. It integrates Shopify users, meaning it is easier for you, the buyer to do shopping directly from the Email Marketing

  4. FLODESK is very simple to use.

  5. It collects customer data to create personalised emails for specific clients and for specific products bought

  6. It uses modern and popular email templates and forms which makes it easy for you, the user to customise your email to exact preferences

  7. With FLODESK, new users get a one-month free trial period

  8. It uses a drag-and-drop email & form builder which makes it easy for even the entry-level marketer to compile and send the perfect email marketing campaign

  9. Unlike other Email marketing system (EMS), FLODESK has no extra charge for extra contacts.

  10. It is a personable, precise platform, meaning you will never feel helpless plus FLODESK has a superb customer support system in place to support its users.

Don’t take my word for it but subscribe to FLODESK for a free 1-month trial and see for yourself. It is worth it.

Use the following link and receive a 50% lifetime discount: https://FLODESK.com/c/IMKVWU

** I’m getting a once-off affiliate fee if you use my link, but you get the discount. I will never recommend a product that I do not believe in. And I believe in FLODESK and use it myself, everyday!

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